Brew guides for coffee roasters
Help customers brew every coffee the way you intended.
Help customers brewevery coffee the wayyou intended.
Create shareable recipe cards and QR brew guides for each roast, then add them to coffee bags, order emails, wholesale notes, and social posts.
The problem
Customers buy good coffee, then brew it wrong
Great coffee stillneeds clear brewinginstructions.
Customers often guess the dose, grind size, water temperature, brew time, or method. BrewCard gives them a simple recipe card for each coffee, so they can brew closer to how you intended.
Customers often guess the dose, grind size, water temperature, brew time, or method.
The right recipe gets buried in a product page, email, PDF, or social post.
A bad cup at home can come from missing instructions, not from the coffee itself.
Wholesale accounts and retail customers ask the same brew questions again and again.
QR guide angle
Turn each coffee bag into a brew guide.
Add a QR code to your coffee bag, label, or insert so customers can open the exact recipe for that roast without searching through old posts, PDFs, or emails.
Guide contents
Everything needed to brew the coffee
Everything neededto brew the coffee.
Each recipe card can include the brew method, dose, water amount, grind size, temperature, brew time, step-by-step instructions, tasting notes, and extra notes for customers.
Brew method
Publish the exact method you recommend for the roast, from V60 and AeroPress to espresso, batch brew, or a custom brewer.
Core recipe
Show dose, water amount, grind size, temperature, brew time, and ratio in one clear coffee recipe card.
Step-by-step instructions
Add bloom, pours, pressure, drawdown, tasting targets, and other steps customers need to repeat the recipe.
Tasting notes and customer notes
Include tasting notes, process details, and extra guidance so customers know what the coffee should taste like.
Use cases
Coffee bags, emails, wholesale notes, and social posts
Share brew guideswherever customersfind your coffee.
Use BrewCard recipe cards in the places where customers already need guidance.
Coffee bag QR codes
Print a QR code on the bag, label, or insert so customers can open the exact recipe for that roast.
Order confirmation emails
Link the brew guide from order emails so customers get instructions before the coffee arrives.
Retail shelf notes
Add a recipe link or QR code near retail bags so the brew guidance travels home with the coffee.
Wholesale brew notes
Send cafes a clear recipe card for dial-in, batch brew, or hand brew service.
Instagram stories and posts
Share a recipe card link when a new coffee launches so followers can save the guide.
Subscription inserts
Include brew guide links in subscription boxes so repeat customers get the right recipe for each roast.
Questions
Straight answers.
- How does the roastery recipe page work?
- Start by creating a recipe card for a roast. You can share that card as a link, download it as a PNG, or turn the link into a QR brew guide for bags, emails, wholesale notes, and social posts.
- Is this free for roasters?
- Yes, for now. We're building relationships with specialty coffee roasters and there is no cost to get started.
- Can I print a QR code on my coffee bags?
- Yes. Every recipe card has a stable URL you can encode as a QR code. It can point to the latest brew guide even if the recipe changes later, so you do not need to reprint bags just to update instructions.
- How do dynamic coffee recipes work?
- Just message us when a recipe changes. We update the BrewCard recipe while the URL stays the same, so printed QR codes, wholesale links, and shared pages keep working.
- Can I download the cards as images?
- Yes. Every coffee recipe card exports as a high-resolution PNG, ready to post on Instagram, add to a product page, include in email, or use as a digital brew guide.
- Can one coffee have multiple brew methods?
- Yes. You can publish separate recipe cards for V60, AeroPress, espresso, batch brew, or custom methods for the same coffee. Each card can have its own ratio, grind size, dose, water, time, and tasting notes.
Next roast
Give every roast a clear recipe.
Create a shareable brew guide for your next coffee and help customers get better results at home.
Create a roaster brew guide →Need help setting up roaster guides?






