Brew guides for coffee roasters

Help customers brew every coffee the way you intended.

Help customers brewevery coffee the wayyou intended.

Create shareable recipe cards and QR brew guides for each roast, then add them to coffee bags, order emails, wholesale notes, and social posts.

Create a roaster brew guide →
Coffee bag QR
Order emails
Wholesale notes
5:26
brewcard.appOriginal audio
Origami抽出レシピ

Hunkute

Ethiopia

ウォッシュド中浅煎り

bergamotpeach teafloral
15g粉量
250ml湯量
94°C湯温
03:15時間
中挽き粒度C40 · 24 clicks
1:16.7比率
9:41
Your story
new recipe 👇🏼
V60抽出レシピ

Vista Hermosa

Colombia

ウォッシュド中浅煎り

citruscaramelbright
18g粉量
300ml湯量
93°C湯温
02:42時間
中挽き粒度C40 · 26 clicks
1:16.7比率
Send message
5:26
brewcard.appOriginal audio
注湯と手順Orea O1
01
0:00+60ml
Bloom with a gentle center spiral
02
0:35+70ml
Slow spiral to the edge
03
1:10+60ml
Pour in the center and keep the bed flat
04
1:45+55ml
Small pulse pour
05
2:15+55ml
Finish with a steady center pour
06
3:00
Let it draw down fully
合計湯量: 300ml合計時間: 3:00
記録brewcard.app/coffee-recipe/ROASTERPOST3
閲覧 / リミックス

The problem

Customers buy good coffee, then brew it wrong

Great coffee stillneeds clear brewinginstructions.

Customers often guess the dose, grind size, water temperature, brew time, or method. BrewCard gives them a simple recipe card for each coffee, so they can brew closer to how you intended.

01

Customers often guess the dose, grind size, water temperature, brew time, or method.

02

The right recipe gets buried in a product page, email, PDF, or social post.

03

A bad cup at home can come from missing instructions, not from the coffee itself.

04

Wholesale accounts and retail customers ask the same brew questions again and again.

Guide contents

Everything needed to brew the coffee

Everything neededto brew the coffee.

Each recipe card can include the brew method, dose, water amount, grind size, temperature, brew time, step-by-step instructions, tasting notes, and extra notes for customers.

01

Brew method

Publish the exact method you recommend for the roast, from V60 and AeroPress to espresso, batch brew, or a custom brewer.

02

Core recipe

Show dose, water amount, grind size, temperature, brew time, and ratio in one clear coffee recipe card.

03

Step-by-step instructions

Add bloom, pours, pressure, drawdown, tasting targets, and other steps customers need to repeat the recipe.

04

Tasting notes and customer notes

Include tasting notes, process details, and extra guidance so customers know what the coffee should taste like.

Use cases

Coffee bags, emails, wholesale notes, and social posts

Share brew guideswherever customersfind your coffee.

Use BrewCard recipe cards in the places where customers already need guidance.

01

Coffee bag QR codes

Print a QR code on the bag, label, or insert so customers can open the exact recipe for that roast.

02

Order confirmation emails

Link the brew guide from order emails so customers get instructions before the coffee arrives.

03

Retail shelf notes

Add a recipe link or QR code near retail bags so the brew guidance travels home with the coffee.

04

Wholesale brew notes

Send cafes a clear recipe card for dial-in, batch brew, or hand brew service.

05

Instagram stories and posts

Share a recipe card link when a new coffee launches so followers can save the guide.

06

Subscription inserts

Include brew guide links in subscription boxes so repeat customers get the right recipe for each roast.

Questions

Straight answers.

How does the roastery recipe page work?
Start by creating a recipe card for a roast. You can share that card as a link, download it as a PNG, or turn the link into a QR brew guide for bags, emails, wholesale notes, and social posts.
Is this free for roasters?
Yes, for now. We're building relationships with specialty coffee roasters and there is no cost to get started.
Can I print a QR code on my coffee bags?
Yes. Every recipe card has a stable URL you can encode as a QR code. It can point to the latest brew guide even if the recipe changes later, so you do not need to reprint bags just to update instructions.
How do dynamic coffee recipes work?
Just message us when a recipe changes. We update the BrewCard recipe while the URL stays the same, so printed QR codes, wholesale links, and shared pages keep working.
Can I download the cards as images?
Yes. Every coffee recipe card exports as a high-resolution PNG, ready to post on Instagram, add to a product page, include in email, or use as a digital brew guide.
Can one coffee have multiple brew methods?
Yes. You can publish separate recipe cards for V60, AeroPress, espresso, batch brew, or custom methods for the same coffee. Each card can have its own ratio, grind size, dose, water, time, and tasting notes.

Next roast

Give every roast a clear recipe.

Create a shareable brew guide for your next coffee and help customers get better results at home.

Create a roaster brew guide →

Need help setting up roaster guides?

Leave your email and BrewCard will reach out personally.

Built bysurinlabs